One of the most exciting parts of being a business owner for twenty years is watching how styles and trends change. For example, when I first started making my popular polar fleece hoodies, I paired them with colorful knit leggings, which were all the rage in the early 90s. Then came wider-legged jeans, which young girls had to have for their dolls in the early 2000s. Now, I pair them with "skinny-leg jeans," and they are a beloved wardrobe essential yet again!
I've noticed a trend among children and tweens (and teens!) of freely talking about the things they love through the expression "I ♥". This isn't said as "I love," or "I like" - it's clearly spoken as "I heart."
When I was a tween, stuff I loved (like the Beatles and bell-bottom jeans!) were "groovy." When my daughter was young, her favorite things were "rad." Today, girls "heart" the things that make them smile - and you'll find them "♥ing" anything from shopping to cereal, from puppies to cute skulls with bows on top.
In keeping with this trend, I have created the "I ♥" collection - comfortable knit or flannel pants that match soft, white hoodies that I've printed with popular I♥ themes that include peace signs, cupcakes, skulls, and unicorns. These outfits are all about "feeling free to say "I♥"! I'd like to think that they're a celebration of what girls love to love - no matter what era we live in!
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